Attic Futura

Who are Attic Futura ?

Attic Futura is the European arm of PMP Communications which is Australia's largest print and publishing company.

They have passion, energy and innovation and it is this, combined with the creative talent of some of the brightest young stars in the industry, which has enabled Attic Futura to take on the might of the UK publishing giants - and win.

Attic Futura always strive for perfection and are constantly evolving their magazines to respond to the ever-changing lifestyles, attitudes, behaviour and priorities of their readers. They make sure their readers come first, which is why their magazines lead and never follow.

The history of Attic Futura

Their company shook up the UK market in 1989 with its first title, TV Hits - a monthly magazine which rapidly established itself as a major contender in the teenage magazine market. Since then Attic Futura have continued to expand their portfolio and introduce ground-breaking, market defining titles.

The Attic Futura UK portfolio now proudly consists of: Sugar, B, TV Hits, Inside Soap, All About Soap and cd:uk. They currently sell over two million magazines a month in the highly competitive consumer markets of the UK and Germany.

Their aims

Attic Futura's prime objective is to lead in all sectors that they publish by being the best, not necessarily the biggest. They consistently recruit and nurture young, dynamic managers who have the vision and ability to launch titles that are trendsetters, not followers.

Below are just a few examples of how Attic Futura's fresh approach to publishing has often broken the mould and shaken up staid magazine markets:

• The launch of Sugar in October 1994 revolutionised the teenage market by offering readers their own version of the women's glossy.
  
• When B launched in June 1997, it took the young women's magazine market into the new millennium by giving women in their early twenties a feel-good, glossy magazine which rejected cynicism in favour of celebrating life's happiest and most carefree years.

Reader relationships

Attic Futura's magazines understand and respect their readers. They are constantly striving to give them 100 per cent. Subsequently, the quality of the entire package stimulates interest and creates a loyal and regular readership.

Attic Futura magazines talk to their readers in a language they understand, giving them not only what they want from their magazine, but also what they hadn't yet realised they wanted. Their favourite magazine - be it Sugar, B, Inside Soap, TV Hits, All About Soap or cd:uk - is an essential part of their lives, to be looked forward to, cherished and enjoyed from cover to cover.

Their readers look to their title for fun, entertainment, advice, guidance and informed editorial on every trend, change and issue that affects their lives.

Advertiser relationships

Attic Futura places huge emphasis on their relationships with advertisers. They have earned a reputation for creativity and energy which manifests itself in a number of ways:

• Creative advertising campaigns -Attic Futura pride themselves on creating bespoke programmes of activity tailored to a client's specific objectives. Examples have included many media firsts as well as sponsorship promotions and above the line activity.
  
• Relationships - They work hard to build great relationships with their advertisers by continually creating new and innovative opportunities generated through Attic Ideas. The synergy between their editorial, marketing and advertising department is unique in the publishing industry and ensures that clients benefit from their expertise in all markets they operate in.
  
• Extending the message - All of Attic Futura titles look to extend the relationship they have with their readers beyond the pages of the magazine. Events such as The TV Hits Awards or Sugar Model Competition create sponsorship opportunities for advertisers to come face to face with their readers and extend their communication with them through sampling and giveaways.

The future

As an international publisher, Attic Futura is passionate about developing new markets and increasing opportunities for their advertisers and retailers.

Attic Futura plan to further develop their magazine brands internationally and the launches planned will extend further their portfolio of high quality, innovative and ground-breaking magazines.

Attic Futura is totally focused on the ongoing development of their UK and international business and, with an aggressive publishing strategy in place, they are perfectly positioned to continue their phenomenal growth and success.

16 - 18 Berners Street,
London
W1T 3LN

http://www.atticfutura.co.uk