IPC
Media
IPC
Media
What
it takes to be the UK's leading consumer publisher ?
- Think
almost 100 Brands.
- Then
think over 350,000,000 magazines sold every year, that's
11 every second.
- Think
about a customer base that includes over half the UK population.
That's a lot of people.
- Think
images and words; prose and imagination; passion and opinion.
And that
is IPC's core business today.A publishing business that's
as BIG as they come.
But broaden
your mind, there's more.
Because the digital revolution, and the proliferation of media
channels, provide an even broader canvas.
It's a
new environment.
Shaped by the power of consumer choice in which "Content
is King" and where technological change is a constant.
The
winners?
Those
with the resilience and flexibility to leverage new ideas
into future profit.
Businesses which know their customers, and have brands at
the heart of their markets.
IPC has:
- The
brands.
- The
expertise and experience.
- IPC
understands its customers. They share their passions.
- It
has the imagination, the ability, the vision, the energy,
the muscle.
- IPC
has the perfect heritage to embrace the challenge of the
future.
For
tomorrow is one big Opportunity, with big Rewards.
Ipc vision
When
it seems that change is the only constant, it may be time
to think again.
Some things
never change:
- The
power of consumer choice.
- The
endurance of style over fashion.
- The
triumph of content over concept.
- The
strength of the big idea over the big so what?
So what's IPC's winning strategy?
- The
idea of leveraging market-leading magazine brands,
and their relationships with customers and advertisers,
into new media areas.
- The
ability to step back and see those brands as media-neutral.
- The
willingness to expand beyond the digital horizon of ink-on-paper
into TV channels, the web, WAP, and Radio.
The vision to focus on where IPC are strong, in their
five core markets - markets which are large and growing:
- TV
- Women
- Men's
lifestyle and entertainment
- Home
and garden
- Leisure
The imagination to expand their creative horizons and
broaden their revenue streams.
The sense to see IPC can unlock enormous value.
- The
bigger the brand the bigger the impact.
- The
bigger the name the bigger the story.
- The
bigger the opportunity, the bigger the future.
IPC
media. A big strategy for a big tomorrow
King's
Reach Tower,
Stamford Street,
London
SE1 9LS
http://www.ipc.co.uk
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