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The Guardian

Tower Publishing - subscription.co.uk

Introduction to Tower Publishing - subscription.co.uk

Welcome to subscription.co.uk, where you'll find a great selection of business and consumer magazine subscriptions available for online purchase using their secure server.

Unlike many subscription sites, they are linked directly into the systems of one of the UK's leading subscription fulfilment companies. This allows them to process your order without delay and offer first rate customer services.

Subscription.co.uk is the internet arm of Tower Publishing Services

subscription.co.uk - About Tower Publishing Services

Introduction
In 1985 when Tower Publishing Services was founded , most Publishers simply considered subscriptions as an alternative method of delivery; sometimes more trouble than they were worth. If you compare that attitude with the enthusiasm and creative marketing we see in most Publisher's subscription strategies today and I think you'll agree that the contrast is astonishing.

Publishers now realise the importance of subscriptions, so the emphasis falls on fulfilment. Volumes increase; marketing techniques become more diverse, frequent and complex; high levels of subscriber service are essential. Your fulfilment operation must provide this - and more - for you to yield the full rewards of subscriptions.

Today, as in 1985, the objective of Tower Publishing Services is to anticipate these requirements; offering exemplary customer service to subscribers and an efficient, sophisticated and professional fulfilment service for their Clients.

In 1993 Tower Publishing Services was acquired by CDS, one of the worlds leading fulfilment companies. With the support and advice of this multi-million dollar corporation, with over 25 years experience in subscription fulfilment, Tower Publishing Services are now even better equipped to provide Publishers and subscribers alike with an up to date service.

Customer Service
First class Subscriber Customer Service is the single most important aspect of Tower Publishing Services . It is at the core of theirr management philosophy and in the spirit of their Staff.

Maximising the customers “lifetime value” is Tower Publishing Services mutual goal and an absolutely essential component in this is excellent customer services.

More than 25% of all Tower Publishing Services Staff are “front-line” Customer Service Operators, taught to manage direct one-to-one communication with subscribers. They receive soft-skills1 instruction and ongoing training, as well as specific magazine based education. Because of their experience and resources, Tower Publishing Services can dedicate teams to particular clients to promote an intimate knowledge of the magazines and their subscribers. This is how serious they take their commitment to their Client’s subscribers.

All contact from subscribers,either by phone, fax, letter or email, is recorded against each customers own file as well as being collated and reported back to the Publisher. Weekly or monthly updates give Clients accurate information about the number and types of contact from subscribers, as well as results against agreed benchmarks. Tower Publishing Services' state-of-the-art call centre is equipped with the latest ACD Systems to allow personalised greetings and immediate access into the customer contact history.

Paid Subscriptions
Tower has attracted more Consumer magazine Publishers in 10 years than any other subscription fulfilment bureau.

Because Tower Publishing Services is passionate about subscriptions and passionate for their Clients to succeed. This means their responsibility to Publishers and commitment to subscribers is absolute.

Whether you’re launching a new magazine or already have 5,000 or 50,000 subscribers, Tower Publishing Services' ensure you and your subscribers have access to the best possible range of fulfilment services. Services they have developed with the benefit of over 14 years fulfilment experience and with the vision and creative foresight of staff with personal magazine Publishing knowledge.

All Tower Publishing Services clients benefit from dedicated Account Management teams who meet daily with their Operations Manager to monitor work through their Data Preparation, Data Entry, Banking and Customer Care Departments. Tower Publishing Services' can guarantee a 48 hour turnaround from receipt of mail to banking.

Standard subscription facilities include on-line credit card authorisation and electronic Direct Debit processing; efficient correspondence and email handling; quality control procedures; detailed quantitative and qualitative customer contact reports; multi-currency and Euro transactions; month to month financial reconciliation's and Publisher remote access. Credit card validation and address verification is done on-line.


Tower House,
Sovereign Park,
Market Harborough,
Leicestershire
LE16 9EF

http://www.subscription.co.uk


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